Key Definitions

Function
A major area of responsibility every company must manage to operate and grow — such as Sales, Marketing, Finance, or Operations. Functions exist regardless of how many people you have; in small teams, one person may own several.
Person Accountable
The single leader who owns a function. Not a committee, not "shared." One name per function. This person is the decision-maker and the one who answers for results.
the right person in the right role
A person passes this test when: (1) They don't need to be managed — they take initiative and self-direct. (2) They regularly wow the team with insights, initiative, and output.
Leading Indicator (KPI)
A forward-looking metric you can act on now — like calls made, proposals sent, or applications received. Unlike lagging indicators (revenue, profit), leading indicators give you early warning and the ability to course-correct.
Results / Outcomes
The financial results each function drives, linked to your Profit & Loss statement (revenue, COGS, expenses), Balance Sheet (assets, liabilities), or Cash Flow (collections, payments).
Would you hire them again?
If you could go back in time, knowing what you know now — would you hire them again this person for this exact role? Not "maybe" or "probably." Definitely.

Role Scorecard Generator

Step 1 of 6
this approach · Team

Role Scorecard Generator

Map clear leadership accountability across your business functions — identify gaps, delegate smarter, and build a team that scales.

30–45 minutes
Best done with your leadership team.
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5 sections
Guided step-by-step with instructions and examples.
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1-page output
Your accountability chart on a single printable page.

What you'll cover

You'll work through the five building blocks of the Role Scorecard Generator tool — from identifying your core business functions to diagnosing structural gaps in your leadership team.

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Start with the functions, not the people

A common mistake is to start from who you have and work backwards. Instead, start from what the business needs — then see who fits. This reveals gaps you might otherwise miss.

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Your data stays on your device

Nothing is sent to a server. Your answers are stored locally in your browser and never leave your device.

Let's personalize your chart

F1
Your Business Functions

What it is

The essential functions every company must manage to operate and grow. These exist regardless of company size — in a small team, one person may own several.

Why it matters

Without naming functions explicitly, they fall through the cracks or stay with the founder by default. This is the first step to building a scalable organization.

How to complete it

List every major function in your business. We've pre-filled common ones — edit, remove, or add to match your company. Think about what needs to happen, not who currently does it.

Optionally add your internal title for each function — how you actually refer to this role in your company. This makes the chart feel like yours, not a generic template.

Don't worry about mapping to your org chart. One person can (and often does) own multiple functions. That's useful information for the diagnostic later.

Tip: Most growing businesses have 8–12 core functions. If you have fewer than 6, you may be grouping too many things together. If more than 15, you may be listing tasks rather than functions.

List Your Functions

Edit the pre-filled suggestions or replace them with your own. Leave rows blank if not needed.

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F2
Person Accountable

What it is

The single leader accountable for each function. Not a team. Not "shared." One name, one person, one seat.

Why it matters

If more than one person is accountable, no one is. Clear single-point accountability eliminates confusion, speeds up decisions, and ensures nothing is orphaned as you grow.

How to complete it

For each function, name ONE person. Then apply two critical tests to check if they're the the right person in the right role:

  • Test 1: They don't need to be managed — they take initiative and self-direct.
  • Test 2: They regularly wow the team with insights, initiative, and quality of output.

If someone fails both tests, they may not be right for this seat. If someone's name appears in many seats, that's a bottleneck to address.

NB: It's perfectly fine for one person (especially the CEO) to own multiple functions in a small company. The goal isn't to have different people everywhere — it's to make the reality visible so you can plan for growth.

Assign People

For each function you listed, name the person accountable and assess the two tests.

F3
Leading Indicators (KPIs)

What it is

1–2 key performance indicators for each function that tell you whether things are on track — before it's too late to act.

Why it matters

Without KPIs, you're managing by gut feel. Leading indicators are your early warning system — they let you course-correct before small problems become crises.

How to complete it

For each function, pick 1–2 measurable metrics. Focus on leading (forward-looking) indicators over lagging ones:

  • Leading: Pipeline value, proposals sent, interviews scheduled, support tickets resolved within SLA
  • Lagging: Revenue, profit, churn rate (these confirm what already happened)

Then set a quarterly target for each KPI. Quarterly targets keep the rhythm tight — annual targets are too distant to drive behavior.

Ask: "What number, if I watched it weekly, would tell me this function is healthy?"

How this connects: These KPIs and quarterly targets feed directly into the E5 People Drivers and E6 Process Drivers sections of the Execution Planner. They also form the backbone of each person's Role Scorecard — the measurable outcomes that define success in their role, reviewed quarterly rather than annually.

Examples of KPIs by function
  • Sales: # of qualified leads per week, pipeline value, conversion rate
  • Marketing: Marketing Qualified Leads (MQLs), cost per lead, website traffic
  • Finance: Days sales outstanding (DSO), cash runway, budget variance
  • Operations: On-time delivery %, defect rate, capacity utilization
  • HR: Time-to-hire, voluntary turnover rate, engagement score
  • IT: System uptime %, ticket resolution time, deployment frequency
  • Customer Success: NPS, response time, renewal rate
  • Product: Feature velocity, bug backlog size, user adoption rate

Define KPIs

For each function, define 1–2 leading indicators you can track weekly or monthly.

F4
Results & Outcomes

What it is

The financial results each function is accountable for — drawn from your Profit & Loss, Balance Sheet, or Cash Flow statements.

Why it matters

Connecting functions to financial results creates real accountability. It helps everyone understand how their work impacts the bottom line — and makes financial reviews more meaningful.

How to complete it

For each function, specify which P/L, B/S, or Cash Flow line items they influence. Use your financial statements as a guide:

  • P/L items: Revenue, COGS, gross margin, operating expenses, net profit
  • B/S items: Accounts receivable, inventory, accounts payable, equity
  • Cash Flow: Collections, payments, capital expenditure, cash reserves
Examples of Results by function
  • Sales: Revenue (P/L), Accounts Receivable (B/S)
  • Marketing: Marketing Spend (P/L), Customer Acquisition Cost (P/L)
  • Finance: Net Profit (P/L), Cash Position (B/S), Accounts Payable (B/S)
  • Operations: COGS (P/L), Inventory (B/S), Capital Expenditure (Cash Flow)
  • HR: Payroll & Benefits (P/L), Recruitment Costs (P/L)
  • IT: Technology Spend (P/L), Fixed Assets (B/S)
  • Customer Success: Recurring Revenue (P/L), Deferred Revenue (B/S)
  • Product: R&D Spend (P/L), Intellectual Property (B/S)

Link to Financial Results

For each function, specify the P/L, B/S, or Cash Flow items they drive.

Role Scorecard connection: The KPIs and quarterly targets you defined in F3 should map directly to each person's Role Scorecard. A Role Scorecard defines the outcomes (not activities) that make someone successful in their role — and these quarterly targets are exactly that. Review them every quarter, not just annually.

CV
Core Values & Behaviors

What it is

Your company's 3–5 Core Values and the specific observable behaviors that demonstrate each one. These are the non-negotiable principles that define your culture.

Why it matters

Core Values drive the "Right person" half of the the right person in the right role equation. Someone can be brilliant in their role (right role) but toxic to the culture (Wrong Person). The Role Scorecard uses these values to rate every team member — quarterly.

How to complete it

Enter your 3–5 Core Values. For each, describe 1–2 observable behaviors — what does it look like when someone lives this value?

If you've completed the Strategy Clarifier (S2), you already have these. Copy them directly.

These values will appear on every Role Scorecard you generate from this tool.

Tip: Good Core Values are discovered, not invented. They already exist in your best people. If your list has more than 5, you may be including aspirational values — which belong in a different category. Stick to the values that are truly non-negotiable today.

Your Core Values

Enter each Core Value and describe the behavior that demonstrates it. Leave rows blank if you have fewer than 5.

Core Value 1
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Core Value 3
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Core Value 4
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Core Value 5
Value
Behavior
F5
The Role Scorecard Generator Diagnostic

What it is

Four diagnostic questions that reveal the most common structural gaps in your leadership team. These surface bottlenecks that hinder growth.

Why it matters

Completing the chart is only half the work. The real value comes from analyzing it — finding overloaded leaders, empty seats, overlapping accountability, and people who may not be the right fit.

How to complete it

Review your completed chart above and honestly answer each question. Don't just identify issues — note what you plan to do about them. These are your action items.

Be specific: name names, name functions, and describe the gap or risk.

1. More than 1 person in a seat?

Are any functions shared between multiple people without a clear single owner? Shared accountability means nobody truly owns the outcome.

2. Person in more than 1 seat?

Is anyone listed as accountable for too many functions? This is common for founders and CEOs — and it's the #1 scaling bottleneck.

3. Empty seats?

Are any functions without an accountable person? These are your blind spots — the areas most likely to cause problems as you grow.

4. Definitely rehire?

For each person on your chart — if you could go back in time, knowing everything you know now, would you definitely rehire them for this exact role? Not "maybe." Definitely.